Exercise 6

Work process

  1. Team decides the type(s) of customers/users which are focused on an innovation process
  2. Team chooses which research methods are used in gaining customer understanding (motivations, needs, problems, challenges, successes etc.)
  3. Team member familiarizes oneself with the reading on a research method.
  4. Each team member collects customer data using the method, check the potential questions that were generated in class
  5. Each team member organizes and analyses collected data and draw preliminary findings in the form of a story.

Presentation

  • Each team member presents the key elements of a research process and the developed story to other team members on the first day of the intensive week. Bring visual material e.g. pictures, videos etc. to class.

Silva’s notes from previous class discussion:

Questions:

Silva:

How do we apply the app in real life

How to get companies interested in an app like this

Marketing this app to individual users ( how to do it, is this a general issue)

How do we go about making and implementing the idea

Would an app like this become a trend

How often do people have this problem

Would companies see this as a benefit or a risk to business

Tade:

What is the best was to implement system

What sorts of businesses could use this

How could we incentives businesses to join

Fast food chains?

Revenues? What would they be

My Tran:

What is the targeted group for the system

Who can benefit from the app

What will it bring to the target group

James:

What is our topic

Where else can this be applied

How do we get companies to get on board

How to we monetize

Does it solve a problem

Why would companies tell people not to come

Questioning:

Employer:

What are the costs?

What are the benefits? Revenues?

Employee:

What do I have to do?

Employee rep:

How will this affect my employee’s day-to-day activities

Customer/user

How do I use this

Can I trust it

Does it work well in real-time

3rd round of questions:

1. what is our topic? (group)

2. How will companies benefit from this innovation

3. Does this solve a problem (how big is this problem)

4. How do we go about implementing the idea

The User Picture Interview is a method that combines aspects of Photo Ethnography and Ethnographic Interview.
Develop protocol-> Ask participants to take pictures-> Interview participants

EXAMPLE:
PARKING IS NOT CHALLENGING

In today’s busy lifestyle, many people are rushing and struggling in finding a place to park their cars in the center of Helsinki. Helsinki is a busy capital city with 604,380(31.12.2012) people live in Helsinki, and 1,360,000 live in the Helsinki metropolitan area.

New small medium size helpful app developing company is interested in making life of a Helsinki resident a lot easier by a Parking App.
A design team working on this project must be able to understand what, how and why people struggles to find a parking place in busy Helsinki area through structured, ethnographic research involing 8 extreme participants.
The User Pictures Interview was one of the methods used.

Participants will be given instructions with examples of the types of pictures they should take to self document their parking situation every day in 2 weeks time. The goal is to capture the situation of all parking places at a different times with different people and purpose as well as their direction.

parking space parking-space-open-full-signs_banner_1342612788

Using a shared device to interview the participants to recall all the details of the pictures they take. By that, design a solution for their problems through the APP developing process.

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Exercise 3

Key definition and models in innovations

What is innovation? How innovations emerge?

Video 1: The new rules of innovations

Everybody’s using the words but do not think it means what it really means. Not invention that science discovers, not mathematic proof. Innovation is the process by which we change the whole world. Simple making things better, practical applications. Innovation is hard, challenging, risky, breaking the rules. Clayton M. Chirstensen book: elected innovation is not the failure of company, but rather the result of prudent and sound management. Prudent: Careful or wise in handling practical matters; exercising good judgment or common sense. Immagination, creativity, problem-solving, all individual skills. The best thing company can do to encourage innovation is to hire the right people.

Five trends are affecting innovation: 1. The Age of access and experience (example: Kindle, Spotify, Netflix). 2. Business Un-usual 3. Digital Fabrication 4. The rise of information.

Video2: The era of open innovation

Example of invention of a mountain bike. Not from bike corporation with modern R&D lab or from lone genius working in his garage. It’s from young users. Creative collaboration. You don’t need an organisation to be organised. More radical innovation, the more uncertainty, the more you need innovation in use to work out what a technology is for. In collaboration with users. The most creativity is cumulative and collaborative. You cannot go to the board and say: “i’ve got a fantastic idea with a new product for a new customer in a new market, idk if it’s gonna have big pay-off and it can be reallyx3 big in the future”, you have to say” i’ve got a fantastic idea with a new product for a existing customer and in existing market selling by existing channels and you get much return in the next 3 years”. Emerging markets are the breeding grounds for passionate users. Turning users into producers and consumers into designers.

Video 3: The art of innovation

  1. Make meaning (Apple: computers, Google: Information, Ebay: commerce, etc..) It’s the first step to make innovations
  2. Make a mantra: why your meaning should exist. Shouldn’t be a mission statement (long boring lines). For e.g: Healthy fast food. 2 or 3 words.
  3. Jump to next curve: Example: ice blocks, ice factory-> fridge. Great innovation occurs when you to the next curve.
  4. Role the Dicee: Empowering, Am i creating the depth, intelligent, empowering, elegant product,  am i rolling the dicee?
  5. Don’t worry, be CRAPPY: it’s okay to have the elements of crappiness to your revolution
  6. Let 100 flowers blossom
  7. Polarize people
  8. Churn, baby churn : be an innovator means to be in denial. Listen to ideas, change itx3, evolving it
  9. Niche yourself: picture
  10. Perfect your pitch : Customize your intro, start with something customize to the audience. 10 slides. 20 minutes. 30 points.
  11. Don’t let the brozos grin you down.

10 types of innovation 

Product performance

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Questions :

  1. Discuss briefly different definitions of innovation and then create your own innovation definition.
    1. Innovation is simple making things better. It is hard, challenging, risky, breaking the rules.
    2. To me, innovation is all about breaking the rules.
  2. Compare closed innovations to open innovations. Provide examples.
    1. Open innovations are cumulative and collaborative. It’s not about organisation, it’s about individuals, users, customers. E.g: mountain bike + ice maker.
  3. Discuss the requirements of innovative activity to emerge at societal, organisational and individual levels.
    1. Societal level: Change the world, make it better.
    2. Organisational level: Corporate Branding + Image
    3. Individual levels: CONVINIENCE, CUSTOMIZATION.
  4. Discuss who is responsible for innovations and why.
    1. EVERY SINGLE ONE.
    2. The one who make it and the one who like to use it. Maybe also the one who HATE it. Because, that’s when people see from different viewpoints and BREAK THE RULES.